With 4 active people in the family, we have a LOT of stinky laundry. And a lot of stinky shoes. (Well, Tim's feet don't smell. I'm not kidding. It's so unfair!) To deal with the laundry I'm using Penguin Sport Wash, which is formulated for athletic clothes. It works. And for the shoes, I keep a bottle of Oust (citrus scent, of course!) in my closet, and give my running shoes a spray after every single workout. It seems to do the trick.
And finally, I could not live without Secret Clinical anti-perspirant. It's a product that lives up to its claims, and I love that!